How Metro Auto Group Generated $68k in Gross Profit from "Dead" Leads in 30 Days
Facing a stagnating database of 45,000 leads and an overwhelmed BDC, Metro Auto Group deployed AutoMaster Suite to identify and engage in-market buyers, resulting in 32 incremental unit sales in month one.
The Challenge
Metro Auto Group, a high-volume franchise spanning 3 rooftops, had accumulated over 45,000 leads in their CRM over the past 5 years.
Their BDC team was consistently maxed out handling fresh inbound traffic, leaving thousands of older leads to collect dust.
Marketing costs were rising (averaging $650 per sold unit), yet they were sitting on a goldmine of previous customers and prospects that they simply didn't have the manpower to work effectively.
The Solution
Database Hygiene & Analysis
We ingested their 45k records into AutoMaster Suite, scrubbing for invalid contact info and cross-referencing with DMS data to remove customers who had recently purchased elsewhere.
AI-Powered Cold Lead Outreach
Our conversational AI reached out to 2,400 high-probability leads via SMS, qualifying their buying intent and identifying those actively in-market.
Omnichannel Activation Campaign
We launched a "Vehicle Exchange Program" campaign using 2-way AI SMS and personalized email sequences, focusing on upgrading customers into newer models with similar payments.
Record-Breaking ROI
The Impact: Immediate Revenue
"I was skeptical that software could outperform my BDC on phone calls. But AutoMaster Suite pulled deals out of thin air. These were customers we had given up on. It brought them back into the showroom ready to buy."