Reducing Lead Response Time from 40 Mins to 30 Seconds with AI
In a highly competitive metro market, Bayside Honda struggled to reach leads before competitors. By implementing AutoMaster Speed-to-Lead, they achieved instant engagement, doubling their contact rate.
The Challenge
Bayside Honda's sales floor was busy. When a web lead came in, it often sat for 40-60 minutes before a salesperson could call.
Industry data shows that response rates drop by 400% after the first 5 minutes. Bayside was losing deals simply because they weren't first to the phone.
They needed a solution that could guarantee instant engagement 24/7, without hiring a 24-hour BDC team.
The Solution
Instant SMS Engagement
We deployed our Speed-to-Lead module to text every new lead within 30 seconds of submission, confirming interest and asking qualifying questions.
After-Hours Coverage
The AI managed all leads from 9 PM to 9 AM, booking appointments directly into the CRM calendar for the morning team.
Defection Alerting
If a customer mentioned visiting a competitor, the AI instantly flagged the manager for a "TO" (Turn Over) call.
Record-Breaking ROI
The Impact: First to the Deal
"Our guys used to complain about 'bad leads.' Turns out the leads were fine, we were just too slow. Now the AI warms them up, and we just close them. It's a game changer."