Reactivating Cold Leads: The Hidden Revenue in Your CRM
April 28, 2025
VisQuanta Team
9 min read
Your CRM is a goldmine of previous shoppers who didn't buy. Most dealers ignore these records after 90 days. We call this 'Data Decay'.
AutoMaster Suite's Lead Reactivation module uses intent-based mining to identify prospects who are ready to shop again, even if they haven't contacted you in months.
Identifying just 1% of your 'dead' database as in-market can result in dozens of incremental unit sales every month.
"The speed of the dealership is determined by the speed of its follow-up. AI guarantees that speed is absolute."
Interested in learning more about how AutoMaster Suite can transform your dealership? From lead reactivation to service drive automation, we provide the intelligence layer your team needs to win.